Our Branded Residences report featured in Hotel Management this week, under “The Value of Branded Residences” section in this article.
Author: Francesco Mekni
Hotel Alternative conference
On a panel at the Hotel Alternative conference in London last week discussing Branded Residences, with Rod Taylor (International Sales Director, Savills), Tariq Bsharat (Strategy and Business Development Director at Al Marjan Island, RAK) and Elie Younes (Chief Development Officer, Carlson Rezidor).
Our report on branded residences featured in CITY AM
Pleased to see our report on branded residences is featured in CITY AM newspaper today.
http://www.cityam.com/281025/branded-residences-they-they-and-why-buyers-willing-pay-29
The Pride of Sri Lanka
A good start to the year as Graham Associates is appointed global marketing partner for ITC’s amazing new private residences in Sri Lanka, appropriately named Colombo One, which was unveiled this week in Delhi.
A 50-story luxury residential tower and a 29-story hotel tower connected by a two-story sky bridge, the development includes a four-story shared podium that will offer a lobby and visitor drop-off area, conference centre, retail space, amenities and underground parking for over 1,000 vehicles.
A world-class team was assembled to create this distinctive landmark building – architecture by Gensler, interiors by YOO Inspired by Starck, structural design by Thornton Tomasetti and sales by Sotheby’s.
Colombo One is set to raise the bar above other luxury developments previously seen in the Indian Ocean region.
Branded Residences: Product Differentiation in the Luxury Segment
Another interesting and topical article from Skift looks at the consolidation of major hotel brands, with Marriott and AccorHotels leading the charge and reshaping the luxury hotel landscape over the past two years.
One pertinent issue (that is addressed in our recently updated report “Branded Residences: An Overview”) looks at the Marriott-Starwood merger, resulting in a portfolio of 30 brands, of which eight are categorised as either “Classic” or “Distinctive” luxury – but how easy is it really for customers to differentiate, for example, between a St. Regis and a Ritz-Carlton?
Branded residences featured in T SPAIN: The New York Times Style Magazine
Our recent interview on branded residences featured in this month’s edition of T SPAIN: The New York Times Style Magazine (yup, in Spanish!).
T SPAIN The New York Times Style Magazine 1st spread
T SPAIN The New York Times Style Magazine 2nd spread
Free download of the new 2nd edition of this 40 page report available at http://gagms.com/branded-residences
Branded Residences: Celebrity Partnerships
An interesting article today in the Economic Times about using celebrities to promote premium residential real estate developments in India.
While celebrity endorsements of housing projects are not new, with the real estate market witnessing a downturn, developers there have been increasingly turning to A-list celebrities to attract buyers. Saurabh Mehrotra of Knight Frank India explains that “celebrity endorsements help break the clutter and catapult the project in the minds of the target audience.” However, as the article points out, it isn’t always a guaranteed recipe for success.
Branded Residences in the Mediterranean ‘Second Home’ Market
At the recent launch of the 2nd Edition of Graham Associates’ report “Branded Residences: An Overview”, Daniel von Barloewen (Director of Savills International Development Consultancy) presented some interesting original data about who is buying luxury property around the Mediterranean, compiled from a survey of its regional offices and sales partners. Some of the main findings are as follows:
Mediterranean ‘Second Home’ Market:
• Strongest demand is for 2 & 3 bed apartments and 4 & 5 bedroom villas.
Who is Buying?
• 63% of buyers are Baby Boomers (50-70), with just under one-third being Generation X (35-50).
Sales Achieved by Price Bracket:
• 80% of all sales are under €1.5 million, with 49% spending under €500,000; 6% of buyers are spending between €3m – 5m.
What Are Buyers’ Budgets?
• 71% of buyers are looking to spend under €1.6m, with 43% looking to spend under €600,000. 9% of buyers are looking to spend over €5m.
What Is The Motivation Among Buyers?
In the 2 years from 2015 to 2017 there has been:
• A 75% increase in Primary Home buyers, driven largely by recovering domestic markets.
• 31% decrease in Holiday Home buyers (i.e. for own use only), from 64% down to 44%.
• 36% of all buyers are now driven by an investment angle (either as a pure investment or for some personal use and letting to generate income), increasing by 50% since 2015.
A complimentary copy of the full report ‘Branded Residences: An Overview’ can be downloaded at gagms.com.
Hotel News Resource features Branded Residences report
‘Branded Residences: An Overview’ – second edition launch featured in Hotel News Resource
https://www.hotelnewsresource.com/article97316.html
BRANDED RESIDENCES: AN OVERVIEW – SECOND EDITION JUST LAUNCHED
The highly-anticipated second edition of industry report ‘Branded Residences: An Overview’ launched yesterday at a well-attended event hosted by Watson Farley & Williams.
The reports’ author Chris Graham (Managing Director, Graham Associates) presented some of the key findings in his report, with a summary of the latest trends in the global branded residences market. Daniel von Barloewen (Director, Savills International Development Consultancy) covered the market’s perspective towards branded residences, with up-to-date statistics on who is buying, where and what they are buying, after which Julian Houchin (iO Adria) discussed his experience as operator of a large residential resort where the hotel partner brand was the wrong choice.
With exclusive insights and contributions from industry leaders around the globe, the updated 40-page report provides wide-ranging information about the branded residences market and highlights a number of interesting observations.
A complimentary copy of the new report is available for download at gagms.com.
