Thank you for your interest in our report
Branded Residences: An Overview.

This will be emailed to you soon. I hope that you find it informative and would welcome your feedback, as it is interesting to receive opinions and experiences from professionals across the industry.

With increasing numbers of projects involving branded residences, we are continually reminded of the significant and diverse opportunities and challenges associated with this thriving sector. For over 15 years we have worked successfully with residential real estate and resort clients around the world, creating bespoke marketing strategies, designing eye-catching collateral and managing international lead generation campaigns.

Please contact me if you would like to discuss a current or future development project. A conversation is always a good place to start – and it costs nothing!

Chris Graham
Managing Director & Report Author

Thank you for your interest in our report
Branded Residences: An Overview.

This will be emailed to you soon. I hope that you find it informative and would welcome your feedback, as it is interesting to receive opinions and experiences from professionals across the industry.

With increasing numbers of projects involving branded residences, we are continually reminded of the significant and diverse opportunities and challenges associated with this thriving sector. For over 15 years we have worked successfully with residential real estate and resort clients around the world, creating bespoke marketing strategies, designing eye-catching collateral and managing international lead generation campaigns.

Please contact me if you would like to discuss a current or future development project. A conversation is always a good place to start – and it costs nothing!

Chris Graham
Managing Director & Report Author

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Thank you for your interest in our report
Branded Residences: An Overview.

Your pre-registration has been recorded and you will be sent a copy after 30th October.

Thank you for your interest in our report
Branded Residences: An Overview.

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Branded Residences: An Overview.

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Branded Residences:
An Overview

With 64 fact-filled pages featuring expert insights, opinions and data from industry leaders across the globe, this 4th Edition remains the most comprehensive study of the sector.

As a global real estate branding and marketing specialist, over the past two decades Chris Graham has worked on many international residential and mixed-use resort developments. In 2015, when he found surprisingly little information available on this fast-burgeoning sector, he was motivated to compile and publish the widely acclaimed 1st edition of this report.

In an increasingly congested market, the winning brands will be those that can seamlessly manage the residential experience for both the developer and the downstream homeowner. To stand out from the crowd, brand differentiation tactics and strategies will need to be employed that have strong buyer resonance. We see this as the most vital challenge for the sector going forward. We see opportunities for greater innovation in design and service and welcome Chris Graham’s deeper dive into market trends and industry observations on this topic and many others.
Muriel Muirden, Former Chair & Executive Vice President Strategy, WATG

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‘Branded Residences: An Overview’ report  Request  4th edition now available.

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Branded Residences Report

With 64 fact-filled pages featuring expert insights, opinions and data from industry leaders across the globe, this 4th Edition remains the most comprehensive study of the sector.

For most of the 20th century, branded residences were a niche segment of the luxury real estate market, targeted at a privileged audience of HNWIs. These homes were in the best locations and associated with the leading hotel brands, all of which offered a range of ‘at home’ 5* services and amenities.

Since the turn of the Millennium, the global growth of branded residences has been exponential – not only in terms of quantity, but also locations and brands.

Driven by wide-ranging benefits for developers, brands/operators and purchasers alike, it presents an unusual “win-win-win” scenario.

In this report, Chris Graham examines the reasons behind this remarkable growth and the sector’s dominant role in today’s international real estate market.

Please send me a copy   Purchase Hard Copy

What the Experts Say

“The ideal guide to branded residences – essential reading for anyone wanting an independent view.”
Richard Bursby, Partner, Taylor Wessing LLP

“It is a really good and comprehensive report. I have recommended it to many clients and industry colleagues.”
Tea Ros, Managing Director, Strategic Hotel Consulting

“Chris Graham’s reports are the most comprehensive publications on this fast-growing sector, covering a wide range of topical issues and considerations. People often think only of brand price premiums, but Chris has painstakingly assembled expert opinions from a wide range of industry leaders in the branded residential field, to discuss many other related key aspects. A must-read for any real estate developer or investor looking to do a branded residential or mixed-use project.”
Daniel von Barloewen, VP Residential Development, Accor

“It is rare to see a publication that analyses the market, reflects the market norms, and ensures its readers understand the technical issues that need to be addressed to achieve a healthy balance between branded residence operators and owners. From its first edition this report has been ahead of the game. Essential reading.”
Felicity Jones, Partner, Watson Farley & Williams LLP

“Chris Graham is a master at corralling the trends within the branded residential sector, and his reports represent a go-to reference for anyone new to the concept or wishing to keep their finger on the market’s pulse.”
Ben Martin, Principal, HKS Advisory

“Renowned as a go-to expert for those embarking on the development of branded residences, Chris’ insights go far beyond the realm of marketing. He has proven to be a highly valuable collaborator on global projects with WATG over the years and his early-stage involvement helps to frame the storytelling and market positioning of a concept from the outset.”
Rob Sykes, Associate VP & Director of Strategy, WATG

“Recommended reading for anyone wishing to get a comprehensive summary of the key issues to consider when researching the branded residence sector.”
Philip Bacon, Director of Planning & Development, Horwath HTL

Contents of Report

  • A ‘win-win-win’ formula
  • Features on Marriott, Accor, Hilton, Mandarin Oriental, Rosewood, and Kempinski
  • Luxury Real Estate in a Post-Pandemic World
  • Jumping on the B®andwagon
  • Non-Luxury Brands
  • License Fees
  • Buyer Benefits
  • Motivations
  • Designed for Living
  • Brand Premium
  • Aligning Residences with a Brand
  • Choosing ‘The Right’ Brand Partner
  • Who Owns What?
  • The Importance of Differentiation
  • Brand or Bland?
  • The Evolution of Luxury
  • Expert Perspectives
  • Urban vs Resort
  • Standalone Residences
  • Rental Programmes
  • Addressing the Legal Aspects
  • Providing a Legal Framework
  • Home Owners Associations
  • Local Regulations
  • Conflicting Interests
  • Europe
  • Australia
  • Future Trends

Renowned as a go-to expert for those embarking on the development of branded residences, Chris’ insights go far beyond the realm of marketing. He has proven to be a highly valuable collaborator on global projects with WATG over the years and his early-stage involvement helps to frame the storytelling and market positioning of a concept from the outset.

Rob Sykes,
Associate VP & Director of Strategy, WATG