Thank you for your interest in our report
Branded Residences: An Overview.

I hope that you find it informative and would welcome your feedback, as it is interesting to receive opinions and experiences from professionals across the industry.

For over 15 years we have worked successfully with leading residential real estate and hospitality clients around the world, for whom we develop bespoke marketing and sales strategies, design collateral, create distinctive branding and manage lead generation. With increasing numbers of projects involving branded residences, we are continually reminded of the opportunities associated with this burgeoning sector, especially when planned and executed effectively.

Please contact me if you would like to discuss a current or future development project. A conversation is a good place to start – and it costs nothing!

Chris Graham
Managing Director

Download 2nd Edition

Thank you for your interest in our report
Branded Residences: An Overview.

I hope that you find it informative and would welcome your feedback, as it is interesting to receive opinions and experiences from professionals across the industry.

For over 15 years we have worked successfully with leading residential real estate and hospitality clients around the world, for whom we develop bespoke marketing and sales strategies, design collateral, create distinctive branding and manage lead generation. With increasing numbers of projects involving branded residences, we are continually reminded of the opportunities associated with this burgeoning sector, especially when planned and executed effectively.

Please contact me if you would like to discuss a current or future development project. A conversation is a good place to start – and it costs nothing!

Chris Graham
Managing Director

Download 2nd Edition

Your pre-registration has been recorded and you will be sent a copy after 30th October.

Thank you for your interest in our report
Branded Residences: An Overview.

Your pre-registration has been recorded and you will be sent a copy after 30th October.

Thank you for your interest in our report
Branded Residences: An Overview.

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Branded Residences: An Overview.

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Branded Residences:
An Overview

With research, data, insights and opinions from global industry experts filling the report’s 56 pages, this 3rd edition is the most in-depth study of the branded residences sector.

One of the real estate industry’s fastest growing areas, the branded residences concept continues to attract increasing numbers of developers, hotel operators, luxury brands, investors and buyers in markets across the world.

Author Chris Graham examines the reasons behind this remarkable growth and examines its place in the international real estate market in 2020 and beyond.

 

Printed copies of the report are available at £10 for UK & Europe, $15 for Rest of World to cover printing, postage and packaging.

To download a free copy of the report


‘Branded Residences: An Overview’ report - 2nd edition  Download  3rd edition coming soon.

'Branded Residences'   Download

Branded Residences

With 56-pages featuring expert insights, opinions and data from industry leaders across the globe, this 3rd Edition of “Branded Residences: An Overview” is the most comprehensive study of the subject.

Mirroring the expansion of global wealth that has multiplied the number of HNWIs since the millennium, the growth of branded residences has been exponential, not only in terms of quantity but also locations and brands. It has been driven by wide-ranging and proven benefits for developers, brands/operators and purchasers – an unusual “win-win-win” scenario – which are examined in this report.

For most of the last century, branded residences remained a niche segment of the luxury real estate market that was targeted at a privileged audience of HNWIs. These developments were in the best locations and associated with the leading hotel brands, all of which offered a range of ‘at home’ 5* services and amenities.

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Branding real estate creates an aspirational model that reflects the prestige and kudos associated with that brand, facilitating stand-out in an increasingly competitive market in which consumer expectations continually rise. As the model progressively become the norm rather than the exception, today’s discerning and highly-informed buyer needs to understand how one brand will benefit his or her lifestyle and investment ambitions over another – not least to justify the price premium.

With so many brands from an ever-widening spectrum of sectors now participating, differentiation, relevance and effective marketing are crucial to ensure success.

As a branding and marketing strategist, the report’s author Chris Graham has worked with numerous international real estate and resort developments over the past two decades. In 2015, when he found surprisingly little information was available on this burgeoning sector, he was motivated to research and publish the widely acclaimed first edition of this report.

Contents of Report

  • Jumping on the Brandwagon
  • License fees
  • Spotlight on Marriott
  • Motivations
  • Buyer Benefits
  • Designed for Living
  • Spotlight on Accor
  • Brand Premium
  • Choosing the right brand
  • Spotlight on Hilton
  • The importance of differentiation
  • Brand or Bland?
  • The Evolution of Luxury
  • Spotlight on Mandarin Oriental
  • The influence of wellness on design
  • Urban vs Resort
  • Spotlight on Hyatt
  • Rental Programmes
  • Spotlight on Rosewood
  • Governance and legal considerations
  • Spotlight on Conde Nast
  • Emerging markets
  • Absorption rates
  • Future trends?

“In an increasingly congested market, the winning brands will be those that can seamlessly manage the residential experience for both the developer and the downstream homeowner. To stand out from the crowd, brand differentiation tactics and strategies will need to be employed that have strong buyer resonance. We see this as the most vital challenge for the sector going forward. We see opportunities for greater innovation in design and service and welcome Chris Graham’s deeper dive into market trends and industry observations on this topic and many others.”

Muriel Muirden,
Executive Vice President & Managing Director Strategy, WATG