Thank you for your interest in our report
Branded Residences: An Overview.

This will be emailed to you soon. I hope that you find it informative and would welcome your feedback, as it is interesting to receive opinions and experiences from professionals across the industry.

With increasing numbers of projects involving branded residences, we are continually reminded of the significant and diverse opportunities and challenges associated with this thriving sector. For over 15 years we have worked successfully with residential real estate and resort clients around the world, creating bespoke marketing strategies, designing eye-catching collateral and managing international lead generation campaigns.

Please contact me if you would like to discuss a current or future development project. A conversation is always a good place to start – and it costs nothing!

Chris Graham
Managing Director & Report Author

Thank you for your interest in our report
Branded Residences: An Overview.

This will be emailed to you soon. I hope that you find it informative and would welcome your feedback, as it is interesting to receive opinions and experiences from professionals across the industry.

With increasing numbers of projects involving branded residences, we are continually reminded of the significant and diverse opportunities and challenges associated with this thriving sector. For over 15 years we have worked successfully with residential real estate and resort clients around the world, creating bespoke marketing strategies, designing eye-catching collateral and managing international lead generation campaigns.

Please contact me if you would like to discuss a current or future development project. A conversation is always a good place to start – and it costs nothing!

Chris Graham
Managing Director & Report Author

Your pre-registration has been recorded and you will be sent a copy after 30th October.

Thank you for your interest in our report
Branded Residences: An Overview.

Your pre-registration has been recorded and you will be sent a copy after 30th October.

Thank you for your interest in our report
Branded Residences: An Overview.

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Branded Residences: An Overview.

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Branded Residences:
An Overview

With 64 fact-filled pages featuring expert insights, opinions and data from industry leaders across the globe, this 4th Edition remains the most comprehensive study of the sector.

Branding real estate creates an aspirational model that reflects the prestige and kudos associated with that brand, facilitating stand-out in an increasingly competitive market in which consumer expectations continually rise.

Since the turn of the Millennium, the global growth of branded residences has been exponential – not only in terms of quantity, but also locations and brands. As the model progressively become the norm rather than the exception, today’s discerning and highly-informed buyer needs to understand how one brand will benefit his or her lifestyle and investment ambitions over another – not least to justify the price premium.

As a global real estate branding and marketing specialist, over the past two decades Chris Graham has worked on many international residential and mixed-use resort developments. In 2015, when he found surprisingly little information available on this fast-burgeoning sector, he was motivated to compile and publish the widely acclaimed 1st edition of this report.

In an increasingly congested market, the winning brands will be those that can seamlessly manage the residential experience for both the developer and the downstream homeowner. To stand out from the crowd, brand differentiation tactics and strategies will need to be employed that have strong buyer resonance. We see this as the most vital challenge for the sector going forward. We see opportunities for greater innovation in design and service and welcome Chris Graham’s deeper dive into market trends and industry observations on this topic and many others.
Muriel Muirden, Former Chair & Executive Vice President Strategy, WATG

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