As branded residences increasingly become the norm rather than the exception in many markets, today’s discerning buyer needs to understand how one brand will benefit his or her lifestyle and investment ambitions over another. With so many companies from an ever-widening spectrum of sectors now active in the branded residence arena, relevance, differentiation and targeted promotion are crucial.
Our in-depth understanding of the branded residences market, combined with first-hand experience of working with luxury developments around the world (often involving a branded residential component), continually reinforces the importance of differentiation. Our team will be pleased to help you to create a distinctive positioning strategy and ensure that your project stands out from the competition – for the right reasons – and drives sales.
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Branded Residences: An Overview report
What the Experts Say
”This publication is arguably the most comprehensive dissertation on the topic we have reviewed. We strongly recommend that you have a look at it.” Baker McKenzie
”The ideal guide to branded residences – essential reading for anyone wanting an independent view.” Richard Bursby, Taylor Wessing LLP
”A really good and comprehensive report.” Tea Ros, Strategic Hotel Consulting
”The most comprehensive publications on this fast-growing sector, covering a wide range of topical issues and considerations. A must-read for any real estate developer or investor.” Daniel von Barloewen, Regional Vice President, Accor One Living
”A master at corralling the trends within the branded residential sector.” Ben Martin, HKS Advisory
”Essential reading.” Felicity Jones, Watson Farley & Williams LLP
