Thank you for your interest in our report
Branded Residences: An Overview.

This will be emailed to you soon. I hope that you find it informative and would welcome your feedback, as it is interesting to receive opinions and experiences from professionals across the industry.

With increasing numbers of projects involving branded residences, we are continually reminded of the significant and diverse opportunities and challenges associated with this thriving sector. For over 15 years we have worked successfully with residential real estate and resort clients around the world, creating bespoke marketing strategies, designing eye-catching collateral and managing international lead generation campaigns.

Please contact me if you would like to discuss a current or future development project. A conversation is always a good place to start – and it costs nothing!

Chris Graham
Managing Director & Report Author

Thank you for your interest in our report
Branded Residences: An Overview.

This will be emailed to you soon. I hope that you find it informative and would welcome your feedback, as it is interesting to receive opinions and experiences from professionals across the industry.

With increasing numbers of projects involving branded residences, we are continually reminded of the significant and diverse opportunities and challenges associated with this thriving sector. For over 15 years we have worked successfully with residential real estate and resort clients around the world, creating bespoke marketing strategies, designing eye-catching collateral and managing international lead generation campaigns.

Please contact me if you would like to discuss a current or future development project. A conversation is always a good place to start – and it costs nothing!

Chris Graham
Managing Director & Report Author

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Thank you for your interest in our report
Branded Residences: An Overview.

Your pre-registration has been recorded and you will be sent a copy after 30th October.

Thank you for your interest in our report
Branded Residences: An Overview.

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Branded Residences: An Overview.

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Branded Residences:
An Overview

With 64 fact-filled pages featuring expert insights, opinions and data from industry leaders across the globe, this 4th Edition remains the most comprehensive study of the sector.

Branding real estate creates an aspirational model that reflects the prestige and kudos associated with that brand, facilitating stand-out in an increasingly competitive market in which consumer expectations continually rise.

Since the turn of the Millennium, the global growth of branded residences has been exponential – not only in terms of quantity, but also locations and brands. As the model progressively become the norm rather than the exception, today’s discerning and highly-informed buyer needs to understand how one brand will benefit his or her lifestyle and investment ambitions over another – not least to justify the price premium.

As a global real estate branding and marketing specialist, over the past two decades Chris Graham has worked on many international residential and mixed-use resort developments. In 2015, when he found surprisingly little information available on this fast-burgeoning sector, he was motivated to compile and publish the widely acclaimed 1st edition of this report.

In an increasingly congested market, the winning brands will be those that can seamlessly manage the residential experience for both the developer and the downstream homeowner. To stand out from the crowd, brand differentiation tactics and strategies will need to be employed that have strong buyer resonance. We see this as the most vital challenge for the sector going forward. We see opportunities for greater innovation in design and service and welcome Chris Graham’s deeper dive into market trends and industry observations on this topic and many others.
Muriel Muirden, Former Chair & Executive Vice President Strategy, WATG

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‘Branded Residences: An Overview’ report  Request  4th edition now available.

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Marketing Collateral

You only get one chance to make a good first impression, so expertly-prepared marketing collateral is an investment that pays for itself many times over.

The prime purpose of marketing materials is to sell your real estate when the sales team is not there to sell.  It must therefore work remotely and take the reader through a positive journey.  It needs to tick many boxes in the reader’s mind so he or she thinks: “Yes, I really want to find out more about this development”.

All elements should be designed to bring the development to life on page and screen, so that potential buyers can truly sense the living experience and lifestyle on offer.  This is what motivates them to enquire and, ultimately, to visit.

It is also highly likely that buyers are looking at several competitive real estate developments, so it is essential to ensure that your project stands out in their minds – and for the right reasons!

Lead Generation Expertise

Our Media Team methodically researches, plans and manages every lead generation campaign, tailoring it to specific audiences, budgets and sales targets.

Above all, we know it is all about delivering results to drive sales. This is why senior members of our media team constantly monitor, review and refine every campaign, to ensure that it delivers optimum budgetary performance and ROI.

With considerable experience of managing lead generation campaigns around the world, we are very familiar with the plethora of online and offline media channels and routes to market, so we know how these may best be employed individually and collectively to achieve maximum impact for clients.

  • Highly targeted integrated campaigns spanning multiple channels and markets
  • Access to multiple digital and social media platforms
  • Behavioural, geographical, demographic and contextual targeting
  • Highly discounted media rates (always passed on to our clients)
  • Campaigns may be turned up, down or off at any time according to market conditions, performance and lead flow, giving clients total flexibility and budgetary control

As one of the UK’s most active real estate marketing specialists with dedicated in-house media and planning teams with decades of collective global experience (and many industry awards), we would welcome the opportunity to discuss your next campaign.

Branding & Strategy

We have a wealth of experience in planning and managing campaigns for global real estate projects of all sizes, types and locations, so we are flexible enough to become involved in a project at any stage of its marketing cycle.

  • Assisting developers with researching and preparing detailed marketing plans
  • Branding and nomenclature
  • Defining USPs and positioning
  • Global media strategy (online and offline)
  • Lead generation and brand building campaigns
  • Events and launches
  • Marketing audits (usually for projects where sales have stalled, to create fresh marketing impetus)
  • Working with partner agencies
  • Budgetary planning
  • Project launches, events and roadshows
  • Sales support

Branded Residences

As branded residences increasingly become the norm rather than the exception in many markets, today’s discerning buyer needs to understand how one brand will benefit his or her lifestyle and investment ambitions over another.  With so many companies from an ever-widening spectrum of sectors now active in the branded residence arena, relevance, differentiation and targeted promotion are crucial.

Our in-depth understanding of the branded residences market, combined with first-hand experience of working with luxury developments around the world (often involving a branded residential component), continually reinforces the importance of differentiation.  Our team will be pleased to help you to create a distinctive positioning strategy and ensure that your project stands out from the competition – for the right reasons – and drives sales.

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Branded Residences: An Overview report

Lead Generation Expertise

Lead Generation Expertise