I hope that you find it informative and would welcome your feedback, as it is interesting to receive opinions and experiences from professionals across the industry.
For over 15 years we have worked successfully with leading residential real estate and hospitality clients around the world, for whom we develop bespoke marketing and sales strategies, design collateral, create distinctive branding and manage lead generation. With increasing numbers of projects involving branded residences, we are continually reminded of the opportunities associated with this burgeoning sector, especially when planned and executed effectively.
Please contact me if you would like to discuss a current or future development project. A conversation is a good place to start - and it costs nothing!
One of the real estate industry’s fastest growing sectors, the branded residences concept is attracting increasing numbers of developers, hotel operators, luxury brands, investors and buyers in markets across the world.
With insights from leading industry experts, in this second edition author Chris Graham examines the reasons behind this remarkable growth and its place in the international property market in 2018 and beyond.
Printed copies of the 42 page report are available upon request (postage & packaging will be charged).
‘Branded Residences: An Overview’ report. 2nd edition available now. Download
'Branded Residences' Download
Award-winning, full-service marketing agency specialising in branding, strategy, collateral, media planning and lead generation, working with some of the world’s most iconic developments.
Graham Associates was founded in 2008 by Chris Graham, former Group Marketing Director at Hamptons International real estate agency, as a boutique consultancy specialising in international luxury real estate branding and marketing.In 2009 the company joined YOU, a central London agency with 35 staff that works with leading international luxury, B2B and FMCG brands spanning a wide range of sectors such as Rolls-Royce plc, Lloyds Bank, Ansell, Sunseeker, Lyons Coffee, Caterpillar, Trump Hotels, Turkish Tourist Board, Capital One, Harry Winston, Air Canada and Chipotle. YOU is also one of the UK’s leading property marketing specialists and founder of the Tribe Global network with agency partners in over 30 countries.
Graham Associates was founded in 2008 by Chris Graham, former Group Marketing Director at Hamptons International real estate agency, as a boutique consultancy specialising in international luxury real estate branding and marketing.
In 2009 the company joined YOU, a central London agency with 35 staff that works with leading international luxury, B2B and FMCG brands spanning a wide range of sectors such as Rolls-Royce plc, Lloyds Bank, Ansell, Sunseeker, Lyons Coffee, Caterpillar, Trump Hotels, Turkish Tourist Board, Capital One, Harry Winston, Air Canada and Chipotle. YOU is also one of the UK’s leading property marketing specialists and founder of the Tribe Global network with agency partners in over 30 countries.
We offer ‘through-the-line’ in-house marketing services covering Advertising, Brand Consultancy, Digital Campaigns, Direct Marketing, Graphic Design, Lead Generation (Planning & Management), Market Research, Media Planning (offline and online), PR, Social Media, Strategy Development, Visual Identity Development and Website Design.
The marketing collateral should lift your development off the page and screen, so that potential buyers can truly sense the living and lifestyle experience.Read More
We know it is all about delivering results to drive sales, which is why we constantly monitor, review and refine every campaign, to ensure that it delivers optimum budgetary performance and ROI.Read More
We have a wealth of global real estate strategic planning experience for projects of all sizes, types and locations.Read More
We appointed Graham Associates to work closely with our marketing team, to review all our collateral and prepare a global brand positioning and marketing strategy. Their observations and resulting recommendations have been universally adopted and, moving forward, will underpin all our branding, promotion and lead generation activities.
MD, Landcorp International
Working with Chris has always been a very positive experience; he and his team are professional, efficient and accommodating.
CEO, UK Sotheby’s International Realty
Chris and the team at YOU are able to provide a much wider range of services than the majority of Marketing & PR agencies: from branding and strategy advice through to campaign implementation and lead generation. This makes everybody’s job easier and reduces the requirement for the client to appoint a multitude of companies when […]
Former Head of International Development Consultancy, Savills (now Head of Residential Development for Europe, Marriott)
I have worked with Chris Graham and his team for many years – from the Indian Ocean to the Caribbean and everywhere in between! He is a powerhouse of creative energy and backs up innovative ideas with sound market knowledge. It is always an enjoyable and fruitful partnership.
Executive Vice President of Strategy, WATG
We are working with Chris and his team to launch a new resort development, for which they provide valuable strategic insight and recommendations and have created an excellent brochure, website and marketing campaign.
Director of Hotels International, Colliers International
Chris and the team at YOU can always be relied upon to put 100% effort into their work; providing bespoke, innovative and highly detailed marketing strategies within a set budget that help us deliver excellent results for our clients and which ultimately helps us to shine. The creative and media buying teams produce superb marketing […]
General Manager, Sphere Estates
I’ve worked with Chris and his team on several of our resort developments, when I have found their expertise of how to present a residential offering invaluable. Always professional, helpful and easy to deal with, we were delighted with the results.
Former Managing Director - Real Estate, Six Senses/Soneva Resorts
Having worked with Chris Graham and his team on several major international developments, we have seen first-hand how an unusual combination of global real estate marketing expertise and independent strategic insight can add substantial value to a project.
Former Head of Residential International, Savills
We would never contemplate commencing a residential development without involving Chris and his team at the outset to advise us on the marketing strategy. They have become an integral part of our development team. Our developments have won several international property awards and much of that success is due to Chris’ efforts, extensive knowledge and […]
Principals, Secondlifestyle Group