Thank you for your interest in our report
Branded Residences: An Overview.

This will be emailed to you soon. I hope that you find it informative and would welcome your feedback, as it is interesting to receive opinions and experiences from professionals across the industry.

With increasing numbers of projects involving branded residences, we are continually reminded of the significant and diverse opportunities and challenges associated with this thriving sector. For over 15 years we have worked successfully with residential real estate and resort clients around the world, creating bespoke marketing strategies, designing eye-catching collateral and managing international lead generation campaigns.

Please contact me if you would like to discuss a current or future development project. A conversation is always a good place to start – and it costs nothing!

Chris Graham
Managing Director & Report Author

Thank you for your interest in our report
Branded Residences: An Overview.

This will be emailed to you soon. I hope that you find it informative and would welcome your feedback, as it is interesting to receive opinions and experiences from professionals across the industry.

With increasing numbers of projects involving branded residences, we are continually reminded of the significant and diverse opportunities and challenges associated with this thriving sector. For over 15 years we have worked successfully with residential real estate and resort clients around the world, creating bespoke marketing strategies, designing eye-catching collateral and managing international lead generation campaigns.

Please contact me if you would like to discuss a current or future development project. A conversation is always a good place to start – and it costs nothing!

Chris Graham
Managing Director & Report Author

Your pre-registration has been recorded and you will be sent a copy after 30th October.

Thank you for your interest in our report
Branded Residences: An Overview.

Your pre-registration has been recorded and you will be sent a copy after 30th October.

Thank you for your interest in our report
Branded Residences: An Overview.

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Branded Residences: An Overview.

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Branded Residences:
An Overview

With 64 fact-filled pages featuring expert insights, opinions and data from industry leaders across the globe, this 4th Edition remains the most comprehensive study of the sector.

Branding real estate creates an aspirational model that reflects the prestige and kudos associated with that brand, facilitating stand-out in an increasingly competitive market in which consumer expectations continually rise.

Since the turn of the Millennium, the global growth of branded residences has been exponential – not only in terms of quantity, but also locations and brands. As the model progressively become the norm rather than the exception, today’s discerning and highly-informed buyer needs to understand how one brand will benefit his or her lifestyle and investment ambitions over another – not least to justify the price premium.

As a global real estate branding and marketing specialist, over the past two decades Chris Graham has worked on many international residential and mixed-use resort developments. In 2015, when he found surprisingly little information available on this fast-burgeoning sector, he was motivated to compile and publish the widely acclaimed 1st edition of this report.

“In an increasingly congested market, the winning brands will be those that can seamlessly manage the residential experience for both the developer and the downstream homeowner. To stand out from the crowd, brand differentiation tactics and strategies will need to be employed that have strong buyer resonance. We see this as the most vital challenge for the sector going forward. We see opportunities for greater innovation in design and service and welcome Chris Graham’s deeper dive into market trends and industry observations on this topic and many others.“
Muriel Muirden, Former Chair & Executive Vice President Strategy, WATG

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Marketing specialists for global luxury real estate and resort developments.

Award-winning marketing agency specialising in branding, strategy development, collateral design, media planning and lead generation, working with some of the world’s most iconic developments.

About us

Graham Associates was founded in 2008 by Chris Graham, former Group Marketing Director at Hamptons International real estate agency, as a boutique consultancy specialising in international luxury real estate branding and marketing. A regular speaker and commentator, Chris is also the author of the highly acclaimed report “Branded Residences: An Overview”, now in its 4th edition.In 2009 Graham Associates joined YOU, a central London agency with 40 staff that works with leading luxury, B2B and FMCG brands spanning a wide range of sectors, including real estate, and which is also founder of the Tribe Global network.

Graham Associates was founded in 2008 by Chris Graham, former Group Marketing Director at Hamptons International real estate agency, as a boutique consultancy specialising in international luxury real estate branding and marketing. A regular speaker and commentator, Chris is also the author of the highly acclaimed report “Branded Residences: An Overview”, now in its 4th edition.

In 2009 Graham Associates joined YOU, a central London agency with 40 staff that works with leading luxury, B2B and FMCG brands spanning a wide range of sectors, including real estate, and which is also founder of the Tribe Global network.

What we do

We offer ‘through-the-line’ in-house marketing services covering Advertising, Brand Consultancy, Digital Campaigns, Direct Marketing, Graphic Design, Lead Generation (Planning & Management), Market Research, Media Planning (offline and online), PR, Social Media, Strategy Development, Visual Identity Development and Website Design.

Marketing Collateral

The marketing collateral should lift your development off the page and screen, so that potential buyers can truly sense the living and lifestyle experience.

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Lead Generation Expertise

We know it is all about delivering results to drive sales, which is why we constantly monitor, review and refine every campaign, to ensure that it delivers optimum budgetary performance and ROI.

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Branding & Strategy

We have a wealth of global real estate strategic planning experience for projects of all sizes, types and locations.

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Testimonials

Renowned as a go-to expert for those embarking on the development of branded residences, Chris’ insights go far beyond the realm of marketing. He has proven to be a highly valuable collaborator on global projects with WATG over the years and his early-stage involvement helps to frame the storytelling and market positioning of a concept […]

Rob Sykes

Associate VP & Director of Strategy, WATG

Working with Chris has always been a very positive experience; he and his team are professional, efficient and accommodating.

Robin Paterson

CEO, UK Sotheby’s International Realty

Chris and the team at YOU are able to provide a much wider range of services than the majority of Marketing & PR agencies: from branding and strategy advice through to campaign implementation and lead generation. This makes everybody’s job easier and reduces the requirement for the client to appoint a multitude of companies when […]

Daniel von Barloewen

VP Residential Development, Accor

I have worked with Chris Graham and his team for many years – from the Indian Ocean to the Caribbean and everywhere in between! He is a powerhouse of creative energy and backs up innovative ideas with sound market knowledge. It is always an enjoyable and fruitful partnership.

Muriel Muirden

Former Chair & Executive Vice President of Strategy, WATG

We are working with Chris and his team to launch a new resort development, for which they provide valuable strategic insight and recommendations and have created an excellent brochure, website and marketing campaign.

Jessica Bertram

Director of Hotels International, Colliers International

Chris and the team at YOU can always be relied upon to put 100% effort into their work; providing bespoke, innovative and highly detailed marketing strategies within a set budget that help us deliver excellent results for our clients and which ultimately helps us to shine. The creative and media buying teams produce superb marketing […]

Robert Green

General Manager, Sphere Estates

I’ve worked with Chris and his team on several of our resort developments, when I have found their expertise of how to present a residential offering invaluable. Always professional, helpful and easy to deal with, we were delighted with the results.

Lynn Villadolid

Former Managing Director - Real Estate, Six Senses/Soneva Resorts

Having worked with Chris Graham and his team on several major international developments, we have seen first-hand how an unusual combination of global real estate marketing expertise and independent strategic insight can add substantial value to a project.

Charles Weston-Baker

Former Head of Residential International, Savills

We would never contemplate commencing a residential development without involving Chris and his team at the outset to advise us on the marketing strategy. They have become an integral part of our development team. Our developments have won several international property awards and much of that success is due to Chris’ efforts, extensive knowledge and […]

Ian Todd & Alec Bates

Principals, Secondlifestyle Group

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Get in touch

Our website is typically a first reference point for potential clients to find out more about us. It summarises what we do and who we do it for.

With decades of real estate and residential resort marketing experience across the globe, we’ve learned that no two developments are ever the same. An exploratory conversation is usually a great way to start (and costs nothing!), so if you’d like to discuss your branding, marketing and lead generation requirements for a specific project please contact us.

E-mail: enquiries@gagms.com
Telephone: +44 (0)20 7420 3550
Mobile: +44 (0)7778 303280
Address:

The Fora Building, 33 Broadwick St, London W1F 0DQ

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