This will be emailed to you soon. I hope that you find it informative and would welcome your feedback, as it is interesting to receive opinions and experiences from professionals across the industry.
With increasing numbers of projects involving branded residences, we are continually reminded of the significant and diverse opportunities and challenges associated with this thriving sector. For over 15 years we have worked successfully with residential real estate and resort clients around the world, creating bespoke marketing strategies, designing eye-catching collateral and managing international lead generation campaigns.
Please contact me if you would like to discuss a current or future development project. A conversation is always a good place to start – and it costs nothing!
Chris Graham
Managing Director & Report Author
This will be emailed to you soon. I hope that you find it informative and would welcome your feedback, as it is interesting to receive opinions and experiences from professionals across the industry.
With increasing numbers of projects involving branded residences, we are continually reminded of the significant and diverse opportunities and challenges associated with this thriving sector. For over 15 years we have worked successfully with residential real estate and resort clients around the world, creating bespoke marketing strategies, designing eye-catching collateral and managing international lead generation campaigns.
Please contact me if you would like to discuss a current or future development project. A conversation is always a good place to start – and it costs nothing!
Chris Graham
Managing Director & Report Author
Your pre-registration has been recorded and you will be sent a copy after 30th October.
Your pre-registration has been recorded and you will be sent a copy after 30th October.
Your copy/copies will be mailed to the address provided.
With 64 fact-filled pages featuring expert insights, opinions and data from industry leaders across the globe, this 4th Edition remains the most comprehensive study of the sector.
As a global real estate branding and marketing specialist, over the past two decades Chris Graham has worked on many international residential and mixed-use resort developments. In 2015, when he found surprisingly little information available on this fast-burgeoning sector, he was motivated to compile and publish the widely acclaimed 1st edition of this report.
“In an increasingly congested market, the winning brands will be those that can seamlessly manage the residential experience for both the developer and the downstream homeowner. To stand out from the crowd, brand differentiation tactics and strategies will need to be employed that have strong buyer resonance. We see this as the most vital challenge for the sector going forward. We see opportunities for greater innovation in design and service and welcome Chris Graham’s deeper dive into market trends and industry observations on this topic and many others.“
Muriel Muirden, Former Chair & Executive Vice President Strategy, WATG
At 64 pages you may find it more convenient to read a printed copy, rather than continually scrolling back and forth on screen.
Individual printed copies can be ordered (the content is free; the cost covers printing, packaging and postage!).
– UK & Europe – £15
– Rest of World – £20
Simply tick the box on the order form to request printed copy/ies.
Award-winning marketing agency specialising in branding, strategy development, collateral design, media planning and lead generation, working with some of the world’s most iconic developments.
Graham Associates was founded in 2008 by Chris Graham, former Group Marketing Director at Hamptons International real estate agency, as a boutique consultancy specialising in international luxury real estate branding and marketing. A regular speaker and commentator, Chris is also the author of the highly acclaimed report “Branded Residences: An Overview”, now in its 4th edition.In 2009 Graham Associates joined YOU, a central London agency with 40 staff that works with leading luxury, B2B and FMCG brands spanning a wide range of sectors, including real estate, and which is also founder of the Tribe Global network.
Graham Associates was founded in 2008 by Chris Graham, former Group Marketing Director at Hamptons International real estate agency, as a boutique consultancy specialising in international luxury real estate branding and marketing. A regular speaker and commentator, Chris is also the author of the highly acclaimed report “Branded Residences: An Overview”, now in its 4th edition.
In 2009 Graham Associates joined YOU, a central London agency with 40 staff that works with leading luxury, B2B and FMCG brands spanning a wide range of sectors, including real estate, and which is also founder of the Tribe Global network.
We offer ‘through-the-line’ in-house marketing services covering Advertising, Brand Consultancy, Digital Campaigns, Direct Marketing, Graphic Design, Lead Generation (Planning & Management), Market Research, Media Planning (offline and online), PR, Social Media, Strategy Development, Visual Identity Development and Website Design.
The marketing collateral should lift your development off the page and screen, so that potential buyers can truly sense the living and lifestyle experience.
Read MoreWe know it is all about delivering results to drive sales, which is why we constantly monitor, review and refine every campaign, to ensure that it delivers optimum budgetary performance and ROI.
Read MoreWe have a wealth of global real estate strategic planning experience for projects of all sizes, types and locations.
Read More