Thank you for downloading our report Branded Residences: An Overview.

I hope that you find it informative and would welcome your feedback, as it is interesting to receive opinions and experiences from professionals across the industry.

For over 15 years we have worked successfully with leading residential real estate and hospitality clients around the world, for whom we develop bespoke marketing and sales strategies, design collateral, create distinctive branding and manage lead generation. With increasing numbers of projects involving branded residences, we are continually reminded of the opportunities associated with this burgeoning sector, especially when planned and executed effectively.

Please contact me if you would like to discuss a current or future development project. A conversation is a good place to start - and it costs nothing!

Chris Graham
Managing Director


Branded Residences:
An Overview

One of the real estate industry’s fastest growing sectors, the branded residences concept is attracting increasing numbers of developers, hotel operators, luxury brands, investors and buyers in markets across the world.

With insights from leading industry experts, in this second edition author Chris Graham examines the reasons behind this remarkable growth and its place in the international property market in 2018 and beyond.

Printed copies of the 42 page report are available upon request (postage & packaging will be charged).

To download a free copy of the report

‘Branded Residences: An Overview’ report. 2nd edition available now.   Download

'Branded Residences'   Download


Our reputation is built on consistent performance.  Here’s what some industry leaders have said about us.

Ailse MacFarlane

MD, Landcorp International

We appointed Graham Associates to work closely with our marketing team, to review all our collateral and prepare a global brand positioning and marketing strategy. Their observations and resulting recommendations have been universally adopted and, moving forward, will underpin all our branding, promotion and lead generation activities.

Robin Paterson

CEO, UK Sotheby’s International Realty

Working with Chris has always been a very positive experience; he and his team are professional, efficient and accommodating.

Daniel von Barloewen

Former Head of International Development Consultancy, Savills (now Head of Residential Development for Europe, Marriott)

Chris and the team at YOU are able to provide a much wider range of services than the majority of Marketing & PR agencies: from branding and strategy advice through to campaign implementation and lead generation. This makes everybody’s job easier and reduces the requirement for the client to appoint a multitude of companies when one can do the job, thereby simplifying the process and reducing risk.  I regularly recommend them to developers and they are always a pleasure to work with.

Muriel Muirden

Executive Vice President of Strategy, WATG

I have worked with Chris Graham and his team for many years – from the Indian Ocean to the Caribbean and everywhere in between! He is a powerhouse of creative energy and backs up innovative ideas with sound market knowledge. It is always an enjoyable and fruitful partnership.

Jessica Bertram

Director of Hotels International, Colliers International

We are working with Chris and his team to launch a new resort development, for which they provide valuable strategic insight and recommendations and have created an excellent brochure, website and marketing campaign.

Robert Green

General Manager, Sphere Estates

Chris and the team at YOU can always be relied upon to put 100% effort into their work; providing bespoke, innovative and highly detailed marketing strategies within a set budget that help us deliver excellent results for our clients and which ultimately helps us to shine. The creative and media buying teams produce superb marketing collateral and ensure we not only get highly competitive advertising rates but importantly we also obtain great positioning.  I highly recommend their services.

Lynn Villadolid

Former Managing Director - Real Estate, Six Senses/Soneva Resorts

I’ve worked with Chris and his team on several of our resort developments, when I have found their expertise of how to present a residential offering invaluable. Always professional, helpful and easy to deal with, we were delighted with the results.

Charles Weston-Baker

Former Head of Residential International, Savills

Having worked with Chris Graham and his team on several major international developments, we have seen first-hand how an unusual combination of global real estate marketing expertise and independent strategic insight can add substantial value to a project.

Ian Todd & Alec Bates

Principals, Secondlifestyle Group

We would never contemplate commencing a residential development without involving Chris and his team at the outset to advise us on the marketing strategy. They have become an integral part of our development team. Our developments have won several international property awards and much of that success is due to Chris’ efforts, extensive knowledge and professionalism.  In summary, we have always found them to be consummate professionals and they have added huge value to our projects. They always exceed their delivery obligations.