Thank you for your interest in our report
Branded Residences: An Overview.

Branded Residences: An Overview.

Thank you for your interest in this new report, which will be emailed to you soon. 

For over 15 years, Graham Associates has worked with dozens of residential real estate and resort projects around the world, developing sales and marketing strategies, creating stand-out materials, and managing lead generation campaigns, many involving branded residences.

If you would like to discuss a residential development project, please feel free to contact me. 

I hope that you enjoy reading my report. 

Chris Graham
Managing Director & Report Author

Thank you for your interest in our report
Branded Residences: An Overview.

Branded Residences: An Overview.

Thank you for your interest in this new report, which will be emailed to you soon. 

For over 15 years, Graham Associates has worked with dozens of residential real estate and resort projects around the world, developing sales and marketing strategies, creating stand-out materials, and managing lead generation campaigns, many involving branded residences.

If you would like to discuss a residential development project, please feel free to contact me. 

I hope that you enjoy reading my report. 

Chris Graham
Managing Director & Report Author

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Thank you for your interest in our report
Branded Residences: An Overview.

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Branded Residences: An Overview.

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Branded Residences: An Overview.

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Branded Residences:
An Overview

Since the millennium, the global growth of branded residences has been exponential – not only in terms of quantity, but also locations and brands. Driven by wide-ranging benefits for developers, brands/operators and purchasers alike, they present an unusual “win-win-win” scenario.

This major new report examines the remarkable growth in the sector, exploring the reasons behind its dominant role in today’s global real estate market.

With 66 fact-filled pages featuring latest research, data, and insights from global industry experts, this latest 5th Edition remains the most comprehensive study of this burgeoning sector.

“The ideal guide to branded residences – essential reading for anyone wanting an independent view.” Richard Bursby, Taylor Wessing LLP

“A really good and comprehensive report.” Tea Ros, Strategic Hotel Consulting

“The most comprehensive publications on this fast-growing sector, covering a wide range of topical issues and considerations. A must-read for any real estate developer or investor.” Daniel von Barloewen, Regional Vice President, Accor One Living

“A master at corralling the trends within the branded residential sector.” Ben Martin, HKS Advisory

“Essential reading.” Felicity Jones, Watson Farley & Williams LLP

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Prefer to read it in print?

At 66 pages you may find it more convenient to read a printed copy, rather than continually scrolling back and forth on screen.
Individual printed copies can be ordered (the content is free; the cost covers printing, packaging and postage!).
– UK & Europe – £15
– Rest of World – £20

Simply tick the box on the order form to request printed copy/ies.

‘Branded Residences: An Overview’ report  Request  5th edition now available.

'Branded Residences'   Download

Branded Residences: Product Differentiation in the Luxury Segment

Another interesting and topical article from Skift looks at the consolidation of major hotel brands, with Marriott and AccorHotels leading the charge and reshaping the luxury hotel landscape over the past two years.

One pertinent issue (that is addressed in our recently updated report “Branded Residences: An Overview”) looks at the Marriott-Starwood merger, resulting in a portfolio of 30 brands, of which eight are categorised as either “Classic” or “Distinctive” luxury – but how easy is it really for customers to differentiate, for example, between a St. Regis and a Ritz-Carlton?

https://skift.com/2017/12/18/marriott-and-accorhotels-mega-merger-activity-created-luxury-powerhouses/?utm_campaign=Skift%20New%20Luxury%20Newsletter&utm_source=hs_email&utm_medium=email&utm_content=59506365&_hsenc=p2ANqtz-_4PB5NDJwEyZjkallNLhm8ms9DXK9lNmzSTXI1_nywAVCY24zH3loiXHPx8k7bMmXrFDdHNOm3UdDewRmpBL35ouMP-g&_hsmi=59506365

 

Get in touch

Our website is typically a first reference point for potential clients to find out more about us. It summarises what we do and who we do it for.

With decades of real estate and residential resort marketing experience across the globe, we’ve learned that no two developments are ever the same. An exploratory conversation is usually a great way to start (and costs nothing!), so if you’d like to discuss your branding, marketing and lead generation requirements for a specific project please contact us.

E-mail: enquiries@gagms.com
Telephone: +44 (0)20 7129 7072
Mobile: +44 (0)7778 303280
Address:

The Fora Building, 33 Broadwick St, London W1F 0DQ

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