Chris Graham, as an expert on international real estate marketing, was invited as the keynote speaker (presenting on branded residences) at the Montenegro Government’s excellent FREI (Festival of Real Estate Investments) conference this week. Well attended by all the major players in the regional market.
FREI is an annual event which takes place in Budva on the Montenegrin coast. It has been “carefully designed, using the best experiences of the leading worldwide real-estate gatherings, and through its versatile program taking place in various forms such as exhibitions, presentations-discussions, FREI provides a precise analysis of current investment moment in Montenegro and countries of the region. In addition, the Festival recognizes the global trends and offers projections of future developments in the real estate investment sector.”
Chris Graham was unexpectedly collared for an interview – in Montenegrin – on the live national TV evening news! You can watch the video through this link, and catch Chris by scanning forward to around 25 minutes into the programme.
In it, he highlights the growing appeal of Montenegro as a destination for global property investment, explaining that in the near-decade that he has spent living and working in the country, he has seen a great deal of responsible and sustainable development.
He also praises the actions of the Montenegrin government which has managed to attract serious investors and luxury property brands that are renowned in the international real estate marketing industry to a relatively small country.
When questioned on a recent piece of research he and his team undertook, he explained that he had gone out to see how people perceive Montenegro, and discovered that as much as half of the people surveyed (from places all around the world) knew nothing about the country “much less even where it is.” On a positive note, he discovered that of the people who had actually visited Montenegro, 9 out of 10 would be happy to return, which indicates an opportunity for a growing and sustainable tourism industry. Clearly Montenegro is able to charm anyone who makes the trip over!
