Thank you for your interest in our report
Branded Residences: An Overview.

Branded Residences: An Overview.

Thank you for your interest in this new report, which will be emailed to you soon. 

For over 15 years, Graham Associates has worked with dozens of residential real estate and resort projects around the world, developing sales and marketing strategies, creating stand-out materials, and managing lead generation campaigns, many involving branded residences.

If you would like to discuss a residential development project, please feel free to contact me. 

I hope that you enjoy reading my report. 

Chris Graham
Managing Director & Report Author

Thank you for your interest in our report
Branded Residences: An Overview.

Branded Residences: An Overview.

Thank you for your interest in this new report, which will be emailed to you soon. 

For over 15 years, Graham Associates has worked with dozens of residential real estate and resort projects around the world, developing sales and marketing strategies, creating stand-out materials, and managing lead generation campaigns, many involving branded residences.

If you would like to discuss a residential development project, please feel free to contact me. 

I hope that you enjoy reading my report. 

Chris Graham
Managing Director & Report Author

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Thank you for your interest in our report
Branded Residences: An Overview.

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Branded Residences: An Overview.

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Branded Residences:
An Overview

Since the millennium, the global growth of branded residences has been exponential – not only in terms of quantity, but also locations and brands. Driven by wide-ranging benefits for developers, brands/operators and purchasers alike, they present an unusual “win-win-win” scenario.

This major new report examines the remarkable growth in the sector, exploring the reasons behind its dominant role in today’s global real estate market.

With 66 fact-filled pages featuring latest research, data, and insights from global industry experts, this latest 5th Edition remains the most comprehensive study of this burgeoning sector.

The ideal guide to branded residences – essential reading for anyone wanting an independent view.” Richard Bursby, Taylor Wessing LLP

A really good and comprehensive report.” Tea Ros, Strategic Hotel Consulting

The most comprehensive publications on this fast-growing sector, covering a wide range of topical issues and considerations. A must-read for any real estate developer or investor.” Daniel von Barloewen, Regional Vice President, Accor One Living

A master at corralling the trends within the branded residential sector.” Ben Martin, HKS Advisory

“Essential reading.” Felicity Jones, Watson Farley & Williams LLP

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Alila Villas Koh Russey

With a booming economy and tourism rising at world-beating levels, Cambodia is one of the most exciting emerging hotspots in the Far East.

Paris based investor/developer Citystar approached Graham Associates to assist in the international real estate marketing of Alila Villas Koh Russey, their stunning island resort development just off the Cambodian Riviera, including creating the brochure and sales kit.

One of earth’s true paradises!

Alila Villas logo| International Real Estate Marketing
Alila Villas Private Beach | International Real Estate Marketing
Alila Villas Island| International Real Estate Marketing
Inside Alila Villas | International Real Estate Marketing

International Real Estate Marketing for Zlota 44 by Daniel Liebskind

The Polish economy and real estate market are thriving, so we are delighted to have been appointed to advise on the international real estate marketing strategy for Daniel Liebskind’s iconic Zlota 44 in Warsaw (the EU’s tallest residential building).

The spacious apartments and penthouses, all with floor to ceiling windows throughout to optimise the spectacular views, have been thoughtfully designed by Woods Bagot to deliver a luxury living experience such as has never been offered previously in Poland.

The campaign breaks early in 2016 and we are currently busy preparing the collateral and planning the launch across several markets.

Zlota 44 Logo | International Real Estate Marketing

Zlota 44  Exterior at night| International Real Estate Marketing

Zlota 44 Interior| International Real Estate Marketing

Looking after the Environment

Following a referral from a former client leading to a five-way pitch, Graham Associates has been awarded the contract to design two new websites for the Chartered Institution of Water and Environmental Management (CIWEM), based in Farringdon in the City of London.

The first stage of the project involves a comprehensive strategic review to develop a more streamlined package of content, services and benefits to offer to members. The websites will also be integrated with the client’s CRM and online booking systems.

Both sites will be launched in the Autumn.

CIWEM Logo | International Real Estate Marketing

The Algarve Market Heats Up

Graham Associates has been appointed to develop and manage the international real estate marketing programme for the re-launch of an impressive range of real estate (over 450 units) at three of Oceanico Group‘s Algarve beach and golf resorts (Amendoeira, Belmar and Baia da Luz), working closely with Savills.

A visit to each of the resorts with a full day client workshop took place last week, in preparation for the launch campaign that will break next week.  New advertisements have been designed promoting the three resorts and a comprehensive Algarve real estate report has been commissioned from independent local experts ILM, incorporating feedback from the region’s leading agents that confirms the recent resurgence in the local market.

AMENDOEIRA GOLF RESORT | International Real Estate MarketingBaia Da Luz | International Real Estate Marketing BELMAR | International Real Estate Marketing

Estates Gazette Annual Marketing Summit

Estates Gazette Summit | International Real Estate Marketing

Graham Associates MD Chris Graham has been invited to present a session on international real estate marketing at the Estates Gazette Marketing Summit in June.  He will be joined on the platform by his colleague Steve Husband, Media Director at You Agency.

This event is described as “an essential forum for all those involved in marketing across both residential and commercial property sectors.”

So we’ll see you there!

Graham Associates Wins Two More Best Development Marketing awards

Graham Associates has picked up two more awards for Best Development Marketing at the International Property Awards 2014-15, held in Los Angeles last month.

The awards were presented for our international real estate marketing work in planning the successful launch strategy and media campaign for a new residential golf and lifestyle resort in Nova Scotia, Canada. It included the prestigious 5* award, which automatically qualifies us for the global finals next year, where we will be judged against 5* winners in the other international regions competing for the “Best of the Best” title.

Judging was carried out through “a meticulous process involving a panel of over 60 experts from all areas of the international property business“.

Award Wins | International Real Estate Marketing

(Sadly, due to commitments elsewhere, no company representative was able to attend the award ceremony!)

Marketing Alpine Opulence: GAGMS Appointed by The Chedi Residences in Andermatt, Switzerland

Swimming Pool Ched Residences | International Real Estate MarketingThe Pool Lounge Ched Residences | International Real Estate MarketingGolf in the Swiss Alps | International Real Estate MarketingAlpine Opulence | International Real Estate Marketing

Graham Associates has been appointed to manage the international real estate marketing for The Chedi Residences in Andermatt, Switzerland, working alongside Savills Alpine Homes.

The newly-appointed team’s visit to the resort last week to view the site(s) and enjoy the Chedi experience confirmed in our minds what we had been hearing – that it is truly the best hotel in the Alps.  The premium quality of the finishes and furnishings, the attention to detail and the service are exceptional, and the private residences are spacious and well designed.

Andermatt is exempt from the strict Lex Koller legislation governing second home ownership in Switzerland, meaning that – highly unusually – foreigners can buy and sell single and multiple units here without restrictions.

The Chedi Residences will launch in the UK in June, rolling out in other target markets over the coming year.

Chedi Andermatt  | International Real Estate MarketingAndermatt village | International Real Estate MarketingAlpine Fireplace | International Real Estate Marketing

A Taste of Argentina

GAGMS is promoting the UK launch for The Vines of Mendoza for Abercrombie & Kent International Estates, offering the chance for people to invest in their own fully managed private vineyard and to buy a luxury home on the estate. The international real estate marketing campaign launches with a wine tasting at A&K’s City of London store at the end of May.

A Taste of Argentinan Vineyards | International Real Estate Marketing

Conquering the Alps

Graham Associates has been appointed to manage the international real estate marketing for Andermatt Swiss Alps, an established and picturesque Swiss mountain village that is being transformed into a 5* golf and skiing resort near Zurich.  We will be working closely with Abercrombie & Kent International Estates, their appointed UK sales agent.  In addition to a wide range of year-round round activities to entertain most ages and tastes, it also offers the rare benefit of unrestricted Swiss home ownership to foreign property purchasers.

The Swiss Alps | International Real Estate Marketing