An interesting article today in the Economic Times about using celebrities to promote premium residential real estate developments in India.
While celebrity endorsements of housing projects are not new, with the real estate market witnessing a downturn, developers there have been increasingly turning to A-list celebrities to attract buyers. Saurabh Mehrotra of Knight Frank India explains that “celebrity endorsements help break the clutter and catapult the project in the minds of the target audience.” However, as the article points out, it isn’t always a guaranteed recipe for success.
https://economictimes.indiatimes.com/wealth/real-estate/how-good-are-celebrity-endorsed-real-estate-projects/articleshow/61891589.cms