Branded Residences: An Overview.
Thank you for your interest in this new report, which will be emailed to you soon.
For over 15 years, Graham Associates has worked with dozens of residential real estate and resort projects around the world, developing sales and marketing strategies, creating stand-out materials, and managing lead generation campaigns, many involving branded residences.
If you would like to discuss a residential development project, please feel free to contact me.
I hope that you enjoy reading my report.
Chris Graham
Managing Director & Report Author
Branded Residences: An Overview.
Thank you for your interest in this new report, which will be emailed to you soon.
For over 15 years, Graham Associates has worked with dozens of residential real estate and resort projects around the world, developing sales and marketing strategies, creating stand-out materials, and managing lead generation campaigns, many involving branded residences.
If you would like to discuss a residential development project, please feel free to contact me.
I hope that you enjoy reading my report.
Chris Graham
Managing Director & Report Author
Your pre-registration has been recorded and you will be sent a copy shortly
Your pre-registration has been recorded and you will be sent a copy shortly
Your copy/copies will be mailed to the address provided.
Branded Residences: A Compendium.
Thank you for your interest in this new report, which will be emailed to you soon.
For over 15 years, Graham Associates has worked with dozens of residential real estate and resort projects around the world, developing sales and marketing strategies, creating stand-out materials, and managing lead generation campaigns, many involving branded residences.
If you would like to discuss a residential development project, please feel free to contact me.
I hope that you enjoy reading my report.
Chris Graham
Managing Director & Report Author
Your pre-registration has been recorded and you will be sent a copy shortly
Your pre-registration has been recorded and you will be sent a copy shortly
Branded Residences: A Compendium.
Thank you for your interest in this new report, which will be emailed to you soon.
For over 15 years, Graham Associates has worked with dozens of residential real estate and resort projects around the world, developing sales and marketing strategies, creating stand-out materials, and managing lead generation campaigns, many involving branded residences.
If you would like to discuss a residential development project, please feel free to contact me.
I hope that you enjoy reading my report.
Chris Graham
Managing Director & Report Author
Since the millennium, the global growth of branded residences has been exponential – not only in terms of quantity, but also locations and brands. Driven by wide-ranging benefits for developers, brands/operators and purchasers alike, they present an unusual “win-win-win” scenario.
This major new report examines the remarkable growth in the sector, exploring the reasons behind its dominant role in today’s global real estate market.
With 66 fact-filled pages featuring latest research, data, and insights from global industry experts, this latest 5th Edition remains the most comprehensive study of this burgeoning sector.
“The ideal guide to branded residences – essential reading for anyone wanting an independent view.” Richard Bursby, Taylor Wessing LLP
“A really good and comprehensive report.” Tea Ros, Strategic Hotel Consulting
“The most comprehensive publications on this fast-growing sector, covering a wide range of topical issues and considerations. A must-read for any real estate developer or investor.” Daniel von Barloewen, Regional Vice President, Accor One Living
“A master at corralling the trends within the branded residential sector.” Ben Martin, HKS Advisory
“Essential reading.” Felicity Jones, Watson Farley & Williams LLP
At 66 pages you may find it more convenient to read a printed copy, rather than continually scrolling back and forth on screen.
Individual printed copies can be ordered (the content is free; the cost covers printing, packaging and postage!).
– UK & Europe – £15
– Rest of World – £20
Simply tick the box on the order form to request printed copy/ies.
The exponential growth in global branded residences is well documented, not only in terms of volume and location, but also the quantity and range of participants active in the sector.
In such an ever-evolving landscape, it is no surprise that even industry experts struggle to keep on top of these.
Compiled by Chris Graham, author of the #1 industry report Branded Residences: An Overview, this first-ever Brand Compendium provides a comprehensive snapshot of how remarkably brand-diverse the sector has become; from single site operators to major global hospitality groups, from midscale to luxury, the range now spans multiple sectors including F&B, fashion, automotive, jewellery, publishing – even cartoon characters and hairdressing!
Over 180 brands are listed in this 56 page report, along with a descriptive summary of each to present the market positioning.
“Chris Graham’s reports have stood the test of time as one of the go-to references for branded residences. A ‘must-read’ for anybody who wants to understand more about the sector.” Riyan Itani, Founder, Global Branded Residences Consultancy
“Chris Graham’s reports are the most comprehensive publications on this fast-growing sector, covering a wide range of topical issues and considerations. A must-read for any real estate developer or investor looking to do a branded residential or mixed-use project.” Daniel von Barloewen, Regional Vice President, Accor One Living (EMEA & India)
“Renowned as a go-to expert for those embarking on the development of branded residences, Chris’ insights go far beyond the realm of marketing.” Rob Sykes, Associate VP & Director of Strategy, WATG
“Chris Graham is a master at corralling the trends within the branded residential sector, and his reports represent a go-to reference for anyone new to the concept or wishing to keep their finger on the market’s pulse.” Ben Martin, Principal, HKS Advisory
“It’s my go to reference source.” Graeme Dickson, Of Counsel, Baker McKenzie
At 56 pages you may find it more convenient to read a printed copy, rather than continually scrolling back and forth on screen.
Individual printed copies can be ordered (the content is free; the cost covers printing, packaging and postage!).
– UK & Europe – £15
– Rest of World – £20
Simply tick the box on the order form to request printed copy/ies.
Please see below links to press coverage of the Branded Residences Report. The report was recently produced by international real estate marketing expert Chris Graham.
http://www.opp.today/why-branded-properties-are-prime-profit-vehicles/#bk9LrfWQrSkXHpMg.97
http://luxurysociety.com/articles/2016/03/branded-residences-a-luxury-trend-on-fire
Our team has been frantically busy putting the finishing touches to the international real estate marketing strategy for ITC’s amazing new luxury residences in Sri Lanka, which will launch at the end of the year.
In the best beachfront location in the capital Colombo, this will be a truly iconic development; with interiors by Philippe Starck at YOO, architecture by Gensler and ITC’s award-winning 5* hotel services, it will certainly deliver among the finest – and greenest – apartments and penthouses in the Indian Ocean region.
March 2016: Press Release
A new report on branded residences was launched to a senior audience of real estate and hospitality industry leaders last week at The Charlotte Street Hotel in London.
With contributions and insights from many experts spanning the industry, “Branded Residences: An Overview” explores the reasons behind the sector’s remarkable growth and examines its place in the global property market in 2016 and beyond.
One of the real estate industry’s fastest growing sectors, the market in the Far East alone is valued at over $16 billion. Described as “the most game-changing development in the London luxury property and hospitality market”, the branded residences concept is attracting increasing numbers of developers, hotel operators, investors and buyers across the globe – in spite of the fact that they sell at an average 30% premium over comparable non-branded residential real estate products.
The 28-page report’s author Chris Graham, MD at leading international real estate marketing consultancy Graham Associates, presented a summary of the key observations and findings from the report, after which a panel of leading industry experts discussed the report’s conclusions in greater detail. Chaired by former Estates Gazette editor Peter Bill, the distinguished panel included James Price, Vice President (Residential) at Four Seasons Hotels & Resorts, Daniel von Barloewen, Head of Savills International Development Consultancy, Arlett Hoff, Director at HVS Global Hospitality Services, and Julian Houchin, Commercial Director of iO Adria.
Chris Graham concluded: “As in any sector, a successful real estate development must be driven by satisfying – or indeed exceeding – customers’ requirements and desires, which have been shifting with growing impetus towards the convenience, security and confidence offered by branded residences. From the evidence presented in the report, this trend looks firmly set to continue.”
To download a free copy of the report, please visit www.gagms.com/branded-residences
