Thank you for your interest in our report
Branded Residences: An Overview.

Branded Residences: An Overview.

Thank you for your interest in this new report, which will be emailed to you soon. 

For over 15 years, Graham Associates has worked with dozens of residential real estate and resort projects around the world, developing sales and marketing strategies, creating stand-out materials, and managing lead generation campaigns, many involving branded residences.

If you would like to discuss a residential development project, please feel free to contact me. 

I hope that you enjoy reading my report. 

Chris Graham
Managing Director & Report Author

Thank you for your interest in our report
Branded Residences: An Overview.

Branded Residences: An Overview.

Thank you for your interest in this new report, which will be emailed to you soon. 

For over 15 years, Graham Associates has worked with dozens of residential real estate and resort projects around the world, developing sales and marketing strategies, creating stand-out materials, and managing lead generation campaigns, many involving branded residences.

If you would like to discuss a residential development project, please feel free to contact me. 

I hope that you enjoy reading my report. 

Chris Graham
Managing Director & Report Author

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Branded Residences: An Overview.

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Branded Residences: An Overview.

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Branded Residences:
An Overview

Since the millennium, the global growth of branded residences has been exponential – not only in terms of quantity, but also locations and brands. Driven by wide-ranging benefits for developers, brands/operators and purchasers alike, they present an unusual “win-win-win” scenario.

This major new report examines the remarkable growth in the sector, exploring the reasons behind its dominant role in today’s global real estate market.

With 66 fact-filled pages featuring latest research, data, and insights from global industry experts, this latest 5th Edition remains the most comprehensive study of this burgeoning sector.

“The ideal guide to branded residences – essential reading for anyone wanting an independent view.” Richard Bursby, Taylor Wessing LLP

“A really good and comprehensive report.” Tea Ros, Strategic Hotel Consulting

“The most comprehensive publications on this fast-growing sector, covering a wide range of topical issues and considerations. A must-read for any real estate developer or investor.” Daniel von Barloewen, Regional Vice President, Accor One Living

“A master at corralling the trends within the branded residential sector.” Ben Martin, HKS Advisory

“Essential reading.” Felicity Jones, Watson Farley & Williams LLP

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Add a Brand, Add Value

Dubai is an undisputed world leader when it comes to luxury branded residences and international real estate marketing in general, so I was interested to read a recent report in Khaleej Times that highlights an example of the added value that branding real estate can deliver.

The Regal Tower in Business Bay is the second Kempinski-branded residences in Dubai (the first is on the Palm Jumeirah); facilities here include luxury real estate, 3 restaurants and a coffee shop, 5 swimming pools, valet parking and one of the biggest gyms and spas in Dubai.

Priced at its launch at Dh2,100 per square foot, the project is due to complete in 2019 at which point Brian Etemad, CEO of selling agent Tamleek, forecasts that “…the price is bound to appreciate to Dh6,000 per sq ft by then”. Etemad adds that several units have already been sold: “We don’t need to do road shows since Kempinski-branded units sell on their own.”

So there it is: Self-selling real estate that appreciates rapidly. What more could a developer wish for?!

 

Get in touch

Our website is typically a first reference point for potential clients to find out more about us. It summarises what we do and who we do it for.

With decades of real estate and residential resort marketing experience across the globe, we’ve learned that no two developments are ever the same. An exploratory conversation is usually a great way to start (and costs nothing!), so if you’d like to discuss your branding, marketing and lead generation requirements for a specific project please contact us.

E-mail: enquiries@gagms.com
Telephone: +44 (0)20 7129 7072
Mobile: +44 (0)7778 303280
Address:

The Fora Building, 33 Broadwick St, London W1F 0DQ

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