Thank you for your interest in our report
Branded Residences: An Overview.
This will be emailed to you soon. I hope that you find it informative and would welcome your feedback, as it is interesting to receive opinions and experiences from professionals across the industry.
With increasing numbers of projects involving branded residences, we are continually reminded of the significant and diverse opportunities and challenges associated with this thriving sector. For over 15 years we have worked successfully with residential real estate and resort clients around the world, creating bespoke marketing strategies, designing eye-catching collateral and managing international lead generation campaigns.
Please contact me if you would like to discuss a current or future development project. A conversation is always a good place to start – and it costs nothing!
Managing Director & Report Author
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Quoted in Conde Nast Property Sections – article on Branded Residences (Nov 21)
The last few years have seen a steady growth of branded residences – properties that are linked to a luxury hotel group, with owners having access to all the facilities and services that guests enjoy. This trend first emerged in New York during the 1920s, but didn’t become popular until the 1980s, when Four Seasons began selling apartments that boasted all the conveniences of a hotel suite. Since then, the market has expanded, rapidly gaining momentum. ‘Wide-ranging benefits for buyers, developers and operators alike have driven exponential global growth in the sector over the past 20 years – not only in terms of quantity, but also locations and brands,’ says Chris Graham, author of a leading report on branded residences. ‘It’s truly a “win-win” scenario.’