In the months preceding the US election, a study commissioned by Yahoo Finance found that the price premium attached to Trump branded residences had fallen, and in October hundreds of (mostly) Trump tenants in NYC signed an online petition titled “Dump the Trump Name” from their buildings.
I wonder what a fresh study might find regarding the value of the Trump brand, now he is heading for the White House? It certainly gives credence to the notion of him launching Presidential Suites!