Thank you for your interest in our report
Branded Residences: An Overview.

Branded Residences: An Overview.

Thank you for your interest in this new report, which will be emailed to you soon. 

For over 15 years, Graham Associates has worked with dozens of residential real estate and resort projects around the world, developing sales and marketing strategies, creating stand-out materials, and managing lead generation campaigns, many involving branded residences.

If you would like to discuss a residential development project, please feel free to contact me. 

I hope that you enjoy reading my report. 

Chris Graham
Managing Director & Report Author

Thank you for your interest in our report
Branded Residences: An Overview.

Branded Residences: An Overview.

Thank you for your interest in this new report, which will be emailed to you soon. 

For over 15 years, Graham Associates has worked with dozens of residential real estate and resort projects around the world, developing sales and marketing strategies, creating stand-out materials, and managing lead generation campaigns, many involving branded residences.

If you would like to discuss a residential development project, please feel free to contact me. 

I hope that you enjoy reading my report. 

Chris Graham
Managing Director & Report Author

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Thank you for your interest in our report
Branded Residences: An Overview.

Your pre-registration has been recorded and you will be sent a copy shortly

Thank you for your interest in our report
Branded Residences: An Overview.

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Branded Residences report.

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Thank you for your interest in our report
Branded Residences: A Compendium.

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Please fill in the delivery address.

Thank you for your interest in our report
Branded Residences: A Compendium.

Branded Residences: A Compendium.

Thank you for your interest in this new report, which will be emailed to you soon. 

For over 15 years, Graham Associates has worked with dozens of residential real estate and resort projects around the world, developing sales and marketing strategies, creating stand-out materials, and managing lead generation campaigns, many involving branded residences.

If you would like to discuss a residential development project, please feel free to contact me. 

I hope that you enjoy reading my report. 

Chris Graham
Managing Director & Report Author

Your pre-registration has been recorded and you will be sent a copy shortly

Thank you for your interest in our report
Branded Residences: A Compendium.

Your pre-registration has been recorded and you will be sent a copy shortly

Thank you for your interest in our report
Branded Residences: A Compendium.

Branded Residences: A Compendium.

Thank you for your interest in this new report, which will be emailed to you soon. 

For over 15 years, Graham Associates has worked with dozens of residential real estate and resort projects around the world, developing sales and marketing strategies, creating stand-out materials, and managing lead generation campaigns, many involving branded residences.

If you would like to discuss a residential development project, please feel free to contact me. 

I hope that you enjoy reading my report. 

Chris Graham
Managing Director & Report Author

Contact Us

Branded Residences:
An Overview

Since the millennium, the global growth of branded residences has been exponential – not only in terms of quantity, but also locations and brands. Driven by wide-ranging benefits for developers, brands/operators and purchasers alike, they present an unusual “win-win-win” scenario.

This major new report examines the remarkable growth in the sector, exploring the reasons behind its dominant role in today’s global real estate market.

With 66 fact-filled pages featuring latest research, data, and insights from global industry experts, this latest 5th Edition remains the most comprehensive study of this burgeoning sector.

“The ideal guide to branded residences – essential reading for anyone wanting an independent view.” Richard Bursby, Taylor Wessing LLP

“A really good and comprehensive report.” Tea Ros, Strategic Hotel Consulting

“The most comprehensive publications on this fast-growing sector, covering a wide range of topical issues and considerations. A must-read for any real estate developer or investor.” Daniel von Barloewen, Regional Vice President, Accor One Living

“A master at corralling the trends within the branded residential sector.” Ben Martin, HKS Advisory

“Essential reading.” Felicity Jones, Watson Farley & Williams LLP

To receive a free copy of the report


Prefer to read it in print?

At 66 pages you may find it more convenient to read a printed copy, rather than continually scrolling back and forth on screen.
Individual printed copies can be ordered (the content is free; the cost covers printing, packaging and postage!).
– UK & Europe – £15
– Rest of World – £20

Simply tick the box on the order form to request printed copy/ies.

Branded Residences:
A Compendium

A comprehensive compilation of brands active in the global branded residences sector.

The exponential growth in global branded residences is well documented, not only in terms of volume and location, but also the quantity and range of participants active in the sector.

In such an ever-evolving landscape, it is no surprise that even industry experts struggle to keep on top of these.

Compiled by Chris Graham, author of the #1 industry report Branded Residences: An Overview, this first-ever Brand Compendium provides a comprehensive snapshot of how remarkably brand-diverse the sector has become; from single site operators to major global hospitality groups, from midscale to luxury, the range now spans multiple sectors including F&B, fashion, automotive, jewellery, publishing – even cartoon characters and hairdressing!

Over 180 brands are listed in this 56 page report, along with a descriptive summary of each to present the market positioning.

 

“Chris Graham’s reports have stood the test of time as one of the go-to references for branded residences. A ‘must-read’ for anybody who wants to understand more about the sector.” Riyan Itani, Founder, Global Branded Residences Consultancy

“Chris Graham’s reports are the most comprehensive publications on this fast-growing sector, covering a wide range of topical issues and considerations. A must-read for any real estate developer or investor looking to do a branded residential or mixed-use project.” Daniel von Barloewen, Regional Vice President, Accor One Living (EMEA & India)

“Renowned as a go-to expert for those embarking on the development of branded residences, Chris’ insights go far beyond the realm of marketing.” Rob Sykes, Associate VP & Director of Strategy, WATG

“Chris Graham is a master at corralling the trends within the branded residential sector, and his reports represent a go-to reference for anyone new to the concept or wishing to keep their finger on the market’s pulse.” Ben Martin, Principal, HKS Advisory

“It’s my go to reference source.” Graeme Dickson, Of Counsel, Baker McKenzie

To receive a free copy of the report


Prefer to read it in print?

At 56 pages you may find it more convenient to read a printed copy, rather than continually scrolling back and forth on screen.
Individual printed copies can be ordered (the content is free; the cost covers printing, packaging and postage!).
– UK & Europe – £15
– Rest of World – £20

Simply tick the box on the order form to request printed copy/ies.

Branded Residences: An Overview  Request   Branded Residences: A Compendium  Request  

Branded Residences   Download Branded Compendium   Download

Branded Residences   Download

Branded Compendium   Download

Branded Residences in the Mediterranean ‘Second Home’ Market

At the recent launch of the 2nd Edition of Graham Associates’ report “Branded Residences: An Overview”, Daniel von Barloewen (Director of Savills International Development Consultancy) presented some interesting original data about who is buying luxury property around the Mediterranean, compiled from a survey of its regional offices and sales partners.  Some of the main findings are as follows:

Mediterranean ‘Second Home’ Market:
• Strongest demand is for 2 & 3 bed apartments and 4 & 5 bedroom villas.

Who is Buying?
• 63% of buyers are Baby Boomers (50-70), with just under one-third being Generation X (35-50).

Sales Achieved by Price Bracket:
• 80% of all sales are under €1.5 million, with 49% spending under €500,000; 6% of buyers are spending between €3m – 5m.

What Are Buyers’ Budgets?
• 71% of buyers are looking to spend under €1.6m, with 43% looking to spend under €600,000. 9% of buyers are looking to spend over €5m.

What Is The Motivation Among Buyers?
In the 2 years from 2015 to 2017 there has been:
• A 75% increase in Primary Home buyers, driven largely by recovering domestic markets.
• 31% decrease in Holiday Home buyers (i.e. for own use only), from 64% down to 44%.
• 36% of all buyers are now driven by an investment angle (either as a pure investment or for some personal use and letting to generate income), increasing by 50% since 2015.

A complimentary copy of the full report ‘Branded Residences: An Overview’ can be downloaded at gagms.com.

BR's by region slide  Urban vs Beach slide

Get in touch

Our website is typically a first reference point for potential clients to find out more about us. It summarises what we do and who we do it for.

With decades of real estate and residential resort marketing experience across the globe, we’ve learned that no two developments are ever the same. An exploratory conversation is usually a great way to start (and costs nothing!), so if you’d like to discuss your branding, marketing and lead generation requirements for a specific project please contact us.

E-mail: enquiries@gagms.com
Telephone: +44 (0)20 7129 7072
Mobile: +44 (0)7778 303280
Address:

The Fora Building, 33 Broadwick St, London W1F 0DQ

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