March 2016: Press Release
A new report on branded residences was launched to a senior audience of real estate and hospitality industry leaders last week at The Charlotte Street Hotel in London.
With contributions and insights from many experts spanning the industry, “Branded Residences: An Overview” explores the reasons behind the sector’s remarkable growth and examines its place in the global property market in 2016 and beyond.
One of the real estate industry’s fastest growing sectors, the market in the Far East alone is valued at over $16 billion. Described as “the most game-changing development in the London luxury property and hospitality market”, the branded residences concept is attracting increasing numbers of developers, hotel operators, investors and buyers across the globe – in spite of the fact that they sell at an average 30% premium over comparable non-branded residential real estate products.
The 28-page report’s author Chris Graham, MD at leading international real estate marketing consultancy Graham Associates, presented a summary of the key observations and findings from the report, after which a panel of leading industry experts discussed the report’s conclusions in greater detail. Chaired by former Estates Gazette editor Peter Bill, the distinguished panel included James Price, Vice President (Residential) at Four Seasons Hotels & Resorts, Daniel von Barloewen, Head of Savills International Development Consultancy, Arlett Hoff, Director at HVS Global Hospitality Services, and Julian Houchin, Commercial Director of iO Adria.
Chris Graham concluded: “As in any sector, a successful real estate development must be driven by satisfying – or indeed exceeding – customers’ requirements and desires, which have been shifting with growing impetus towards the convenience, security and confidence offered by branded residences. From the evidence presented in the report, this trend looks firmly set to continue.”
To download a free copy of the report, please visit gagms.com/branded-residences
