Branded Residences: An Overview.
Thank you for your interest in this new report, which will be emailed to you soon.
For over 15 years, Graham Associates has worked with dozens of residential real estate and resort projects around the world, developing sales and marketing strategies, creating stand-out materials, and managing lead generation campaigns, many involving branded residences.
If you would like to discuss a residential development project, please feel free to contact me.
I hope that you enjoy reading my report.
Chris Graham
Managing Director & Report Author
Branded Residences: An Overview.
Thank you for your interest in this new report, which will be emailed to you soon.
For over 15 years, Graham Associates has worked with dozens of residential real estate and resort projects around the world, developing sales and marketing strategies, creating stand-out materials, and managing lead generation campaigns, many involving branded residences.
If you would like to discuss a residential development project, please feel free to contact me.
I hope that you enjoy reading my report.
Chris Graham
Managing Director & Report Author
Your pre-registration has been recorded and you will be sent a copy shortly
Your pre-registration has been recorded and you will be sent a copy shortly
Your copy/copies will be mailed to the address provided.
Branded Residences: A Compendium.
Thank you for your interest in this new report, which will be emailed to you soon.
For over 15 years, Graham Associates has worked with dozens of residential real estate and resort projects around the world, developing sales and marketing strategies, creating stand-out materials, and managing lead generation campaigns, many involving branded residences.
If you would like to discuss a residential development project, please feel free to contact me.
I hope that you enjoy reading my report.
Chris Graham
Managing Director & Report Author
Your pre-registration has been recorded and you will be sent a copy shortly
Your pre-registration has been recorded and you will be sent a copy shortly
Branded Residences: A Compendium.
Thank you for your interest in this new report, which will be emailed to you soon.
For over 15 years, Graham Associates has worked with dozens of residential real estate and resort projects around the world, developing sales and marketing strategies, creating stand-out materials, and managing lead generation campaigns, many involving branded residences.
If you would like to discuss a residential development project, please feel free to contact me.
I hope that you enjoy reading my report.
Chris Graham
Managing Director & Report Author
Since the millennium, the global growth of branded residences has been exponential – not only in terms of quantity, but also locations and brands. Driven by wide-ranging benefits for developers, brands/operators and purchasers alike, they present an unusual “win-win-win” scenario.
This major new report examines the remarkable growth in the sector, exploring the reasons behind its dominant role in today’s global real estate market.
With 66 fact-filled pages featuring latest research, data, and insights from global industry experts, this latest 5th Edition remains the most comprehensive study of this burgeoning sector.
“The ideal guide to branded residences – essential reading for anyone wanting an independent view.” Richard Bursby, Taylor Wessing LLP
“A really good and comprehensive report.” Tea Ros, Strategic Hotel Consulting
“The most comprehensive publications on this fast-growing sector, covering a wide range of topical issues and considerations. A must-read for any real estate developer or investor.” Daniel von Barloewen, Regional Vice President, Accor One Living
“A master at corralling the trends within the branded residential sector.” Ben Martin, HKS Advisory
“Essential reading.” Felicity Jones, Watson Farley & Williams LLP
At 66 pages you may find it more convenient to read a printed copy, rather than continually scrolling back and forth on screen.
Individual printed copies can be ordered (the content is free; the cost covers printing, packaging and postage!).
– UK & Europe – £15
– Rest of World – £20
Simply tick the box on the order form to request printed copy/ies.
The exponential growth in global branded residences is well documented, not only in terms of volume and location, but also the quantity and range of participants active in the sector.
In such an ever-evolving landscape, it is no surprise that even industry experts struggle to keep on top of these.
Compiled by Chris Graham, author of the #1 industry report Branded Residences: An Overview, this first-ever Brand Compendium provides a comprehensive snapshot of how remarkably brand-diverse the sector has become; from single site operators to major global hospitality groups, from midscale to luxury, the range now spans multiple sectors including F&B, fashion, automotive, jewellery, publishing – even cartoon characters and hairdressing!
Over 180 brands are listed in this 56 page report, along with a descriptive summary of each to present the market positioning.
“Chris Graham’s reports have stood the test of time as one of the go-to references for branded residences. A ‘must-read’ for anybody who wants to understand more about the sector.” Riyan Itani, Founder, Global Branded Residences Consultancy
“Chris Graham’s reports are the most comprehensive publications on this fast-growing sector, covering a wide range of topical issues and considerations. A must-read for any real estate developer or investor looking to do a branded residential or mixed-use project.” Daniel von Barloewen, Regional Vice President, Accor One Living (EMEA & India)
“Renowned as a go-to expert for those embarking on the development of branded residences, Chris’ insights go far beyond the realm of marketing.” Rob Sykes, Associate VP & Director of Strategy, WATG
“Chris Graham is a master at corralling the trends within the branded residential sector, and his reports represent a go-to reference for anyone new to the concept or wishing to keep their finger on the market’s pulse.” Ben Martin, Principal, HKS Advisory
“It’s my go to reference source.” Graeme Dickson, Of Counsel, Baker McKenzie
At 56 pages you may find it more convenient to read a printed copy, rather than continually scrolling back and forth on screen.
Individual printed copies can be ordered (the content is free; the cost covers printing, packaging and postage!).
– UK & Europe – £15
– Rest of World – £20
Simply tick the box on the order form to request printed copy/ies.
Award-winning marketing agency specialising in branding, strategy development, collateral design, media planning and lead generation, working with some of the world’s most iconic developments.
Graham Associates was founded in 2008 by Chris Graham, former Group Marketing Director at Hamptons International real estate sales agency, as a boutique branding and marketing consultancy specialising in residential real estate and resorts. In 2009 the company became an affiliate partner to London-based YOU Agency. With extensive experience of planning, managing, and delivering successful projects over the past two decades, our team has worked with numerous development clients around the world, winning many prestigious industry awards.A regular commentator and international speaker, Chris is also the author of the highly acclaimed report “Branded Residences: An Overview”, now in its 5th edition, which features contributions and insights from industry leaders across the globe.
Graham Associates was founded in 2008 by Chris Graham, former Group Marketing Director at Hamptons International real estate sales agency, as a boutique branding and marketing consultancy specialising in residential real estate and resorts. In 2009 the company became an affiliate partner to London-based YOU Agency. With extensive experience of planning, managing, and delivering successful projects over the past two decades, our team has worked with numerous development clients around the world, winning many prestigious industry awards.
A regular commentator and international speaker, Chris is also the author of the highly acclaimed report “Branded Residences: An Overview”, now in its 5th edition, which features contributions and insights from industry leaders across the globe.
We offer ‘through-the-line’ in-house marketing services covering Advertising, Brand Consultancy, Digital Campaigns, Direct Marketing, Graphic Design, Lead Generation (Planning & Management), Market Research, Media Planning (offline and online), PR, Social Media, Strategy Development, Visual Identity Development and Website Design.
With so many brands and competitors in the market, it is crucial to seek to best professional advice and support throughout the process, to help to de-risk your project and deliver optimal results.
Our team of Strategic Partners - all renowed industry leaders - provides a comprehensive range of proven expertise spanning the full development spectrum, from concept planning and feasibility studies through to branding, marketing, and sales.
This offeres specific and relevant expertise based on decades of experience and supported by in-depth 360 knowledge of trends, strategies, brands, operating models, contracts, and fee structures - as well as the challenges, pitfalls, and opportunities!