Thank you for downloading our report Branded Residences: An Overview.

I hope that you find it informative and would welcome your feedback, as it is interesting to receive opinions and experiences from professionals across the industry.

For over 15 years we have worked successfully with leading residential real estate and hospitality clients around the world, for whom we develop bespoke marketing and sales strategies, design collateral, create distinctive branding and manage lead generation. With increasing numbers of projects involving branded residences, we are continually reminded of the opportunities associated with this burgeoning sector, especially when planned and executed effectively.

Please contact me if you would like to discuss a current or future development project. A conversation is a good place to start - and it costs nothing!

Chris Graham
Managing Director

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Branded Residences:
An Overview

One of the real estate industry’s fastest growing sectors, the branded residences concept is attracting increasing numbers of developers, hotel operators, luxury brands, investors and buyers in markets across the world.

With insights from leading industry experts, in this second edition author Chris Graham examines the reasons behind this remarkable growth and its place in the international property market in 2018 and beyond.

Printed copies of the 42 page report are available upon request (postage & packaging will be charged).

To download a free copy of the report

‘Branded Residences: An Overview’ report. 2nd edition available now.   Download

'Branded Residences'   Download

Marketing Collateral

You only get one chance to make a good first impression, so expertly-prepared marketing collateral is an investment that pays for itself many times over.

The prime purpose of marketing materials is to sell your real estate when the sales team is not there to sell.  It must therefore work remotely and take the reader through a positive journey.  It needs to tick many boxes in the reader’s mind so he or she thinks: “Yes, I really want to find out more about this development”.

All elements should be designed to bring the development to life on page and screen, so that potential buyers can truly sense the living experience and lifestyle on offer.  This is what motivates them to enquire and, ultimately, to visit.

It is also highly likely that buyers are looking at several competitive real estate developments, so it is essential to ensure that your project stands out in their minds – and for the right reasons!

Lead Generation Expertise

Our Media Team methodically researches, plans and manages every lead generation campaign, tailoring it to specific audiences, budgets and sales targets.

Above all, we know it is all about delivering results to drive sales. This is why senior members of our media team constantly monitor, review and refine every campaign, to ensure that it delivers optimum budgetary performance and ROI.

With considerable experience of managing lead generation campaigns around the world, we are very familiar with the plethora of online and offline media channels and routes to market, so we know how these may best be employed individually and collectively to achieve maximum impact for clients.

  • Highly targeted integrated campaigns spanning multiple channels and markets
  • Access to multiple digital and social media platforms
  • Behavioural, geographical, demographic and contextual targeting
  • Highly discounted media rates (always passed on to our clients)
  • Campaigns may be turned up, down or off at any time according to market conditions, performance and lead flow, giving clients total flexibility and budgetary control

As one of the UK’s most active real estate marketing specialists with dedicated in-house media and planning teams with decades of collective global experience (and many industry awards), we would welcome the opportunity to discuss your next campaign.

Branding & Strategy

We have a wealth of experience in planning and managing campaigns for global real estate projects of all sizes, types and locations, so we are flexible enough to become involved in a project at any stage of its marketing cycle.

  • Assisting developers with researching and preparing detailed marketing plans
  • Branding and nomenclature
  • Defining USPs and positioning
  • Global media strategy (online and offline)
  • Lead generation and brand building campaigns
  • Events and launches
  • Marketing audits (usually for projects where sales have stalled, to create fresh marketing impetus)
  • Working with partner agencies
  • Budgetary planning
  • Project launches, events and roadshows
  • Sales support

Lead Generation Expertise

Lead Generation Expertise